Eileen Fisher: Repositioning the Brand Case Solution & Analysis

Subjects Covered
Brand management
Market segmentation
Social enterprise
Social media
Social responsibility
Target markets

by
Anat Keinan,
Jill Avery,
Fiona Wilson,
Michael I. Norton

Source: Harvard Business School

21 pages.
Publication Date: Apr 11, 2012. Prod. #: 512085-PDF-ENG

Eileen Fisher: Repositioning the Brand Harvard Case Study Solution and HBR and HBS Case Analysis

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