Positioning the Tata Nano (A) Case Solution & Analysis

Subjects Covered
Branding
New product marketing
Supply & demand

by
Alice M. Tybout,
Natalie Fahey

Source: Kellogg School of Management

13 pages.
Publication Date: Oct 24, 2011. Prod. #: KEL602-PDF-ENG

Positioning the Tata Nano (A) Harvard Case Study Solution and HBR and HBS Case Analysis

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