Sephora Direct: Investing in Social Media Video and Mobile Case Solution & Analysis

Subjects Covered
Budget management
Communication strategy
Election 2008
Internet marketing
Return on investment

by
Elie Ofek,
Alison Berkley Wagonfeld

Source: Harvard Business School

24 pages.
Publication Date: Jun 30, 2011. Prod. #: 511137-PDF-ENG

Sephora Direct: Investing in Social Media, Video, and Mobile Harvard Case Study Solution and HBR and HBS Case Analysis

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