SKII China: Managing Public Relations Case Solution & Analysis

Subjects Covered
Brand management
Consumer marketing
Media relations
Product safety
Public opinion

by
John JR Roberts

Source: Stanford Graduate School of Business

7 pages.
Publication Date: Nov 20, 2008. Prod. #: IB81-PDF-ENG

SKII China: Managing Public Relations Harvard Case Study Solution and HBR and HBS Case Analysis

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