7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments

Subjects Covered
Entrepreneurship
International business
International marketing
Localization
Strategy

by
Shih-Fen Chen,
Aihwa Chang

Source: Richard Ivey School of Business Foundation

24 pages.
Publication Date: Mar 16, 2012. Prod. #: W12804-PDF-ENG

7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments Harvard Case Study Solution and HBR and HBS Case Analysis