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ABB and Caterpillar (A): Key Account Management

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Customer satisfaction
Engineering

by
Winter Nie,
Thomas E. Vollmann,
Inna Francis

Source: IMD

8 pages.
Publication Date: Jul 27, 2007. Prod. #: IMD333-PDF-ENG

ABB and Caterpillar (A): Key Account Management Harvard Case Study Solution and HBR and HBS Case Analysis

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