Abbott Laboratories and HUMIRA: Launching a Blockbuster Drug

Subjects Covered
Competition
Market positioning
Product introduction
Tradeoff analysis
U.S. Food and Drug Administration

by
Stefanos Zenios,
Robert Chess,
Lyn Denend

Source: Stanford Graduate School of Business

30 pages.
Publication Date: Feb 01, 2005. Prod. #: OIT44-PDF-ENG

Abbott Laboratories and HUMIRA: Launching a Blockbuster Drug Harvard Case Study Solution and HBR and HBS Case Analysis