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Abundant rarity: The key to luxury growth

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand equity

by
Jean-Noel Kapferer

Source: Business Horizons

10 pages.
Publication Date: Sep 15, 2012. Prod. #: BH489-PDF-ENG

Abundant rarity: The key to luxury growth Harvard Case Study Solution and HBR and HBS Case Analysis

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