Ad Councils AIDS Campaign (A): Advertising Strategy

Subjects Covered
Advertising campaigns
Advertising strategy
AIDS
Communication strategy
Marketing implementation
Marketing strategy
Public relations
Social enterprise

by
V. Kasturi Rangan,
Janet Montgomery

Source: Harvard Business School

19 pages.
Publication Date: Apr 10, 1990. Prod. #: 590105-PDF-ENG

Ad Council’s AIDS Campaign (A): Advertising Strategy Harvard Case Study Solution and HBR and HBS Case Analysis