Adding Social Media to the Marketing Mix Case Solution & Analysis

Subjects Covered
Brands
Publicity
Sales
Social media
Word-of-mouth marketing

by
Guillermo Armelini,
Julian Villanueva

Source: IESE-INSIGHT MAGAZINE

8 pages.
Publication Date: Jun 15, 2011. Prod. #: IIR051-PDF-ENG

Adding Social Media to the Marketing Mix Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions