Home › Harvard Case Study Analysis Solutions › Advance Selling for Services

Advance Selling for Services

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Consumer behavior
Consumer marketing
Customer relationship management

by
Steven M. Shugan,
Jinhong Xie

Source: California Management Review

19 pages.
Publication Date: May 01, 2004. Prod. #: CMR283-PDF-ENG

Advance Selling for Services Harvard Case Study Solution and HBR and HBS Case Analysis

Clients Who Bought This Case Solution Also Bought:

Zemanta
Share