Advertising Council Earth Share Campaign: Strategy Execution and Final Campaign

Subjects Covered
Advertising campaigns
Environmental protection
Social enterprise

by
V. Kasturi Rangan,
Jayne D. Kramer

Source: Harvard Business School

17 pages.
Publication Date: Nov 24, 1992. Prod. #: 593062-PDF-ENG

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign Harvard Case Study Solution and HBR and HBS Case Analysis