Subjects Covered
Brand equity
Brand management
Brands
Consumer marketing
Marketing management
Marketing strategy
Public opinion
by
Leyland Pitt,
Pierre R. Berthon,
Michael Parent,
Jean-Paul Berthon
Source: California Management Review
23 pages.
Publication Date: Nov 01, 2009. Prod. #: CMR440-PDF-ENG
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand Harvard Case Study Solution and HBR and HBS Case Analysis
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