Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Subjects Covered
Brand equity
Brand management
Brands
Consumer marketing
Marketing management
Marketing strategy
Public opinion

by
Leyland Pitt,
Pierre R. Berthon,
Michael Parent,
Jean-Paul Berthon

Source: California Management Review

23 pages.
Publication Date: Nov 01, 2009. Prod. #: CMR440-PDF-ENG

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand Harvard Case Study Solution and HBR and HBS Case Analysis