Alessi: Evolution of an Italian Design Factory (C)

Subjects Covered
Brands
Consumer marketing
Design
Family-owned businesses
Product development
Sales strategy

by
Youngme Moon,
Vincent Dessain,
Anders Sjoman

Source: Harvard Business School

9 pages.
Publication Date: Sep 02, 2003. Prod. #: 504020-PDF-ENG

Alessi: Evolution of an Italian Design Factory (C) Harvard Case Study Solution and HBR and HBS Case Analysis