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Alessi: Evolution of an Italian Design Factory (D)

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
Consumer marketing
Design
Family-owned businesses
Product development
Sales strategy

by
Youngme Moon,
Vincent Dessain,
Anders Sjoman

Source: Harvard Business School

3 pages.
Publication Date: Sep 02, 2003. Prod. #: 504022-PDF-ENG

Alessi: Evolution of an Italian Design Factory (D) Harvard Case Study Solution and HBR and HBS Case Analysis

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