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Alloy.com: Marketing to Generation Y

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Catalogs
Direct marketing
Entrepreneurship
Internet
Marketing management

by
John Deighton,
Gil McWilliams

Source: Harvard Business School

14 pages.
Publication Date: Jan 05, 2000. Prod. #: 500048-PDF-ENG

Alloy.com: Marketing to Generation Y Harvard Case Study Solution and HBR and HBS Case Analysis

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