Amar Chitra Katha: Changing the Brand with Changing Times

Subjects Covered
Marketing

by
Subhadip Roy,
YLR Moorthi

Source: Richard Ivey School of Business Foundation

14 pages.
Publication Date: Dec 19, 2012. Prod. #: W12401-PDF-ENG

Amar Chitra Katha: Changing the Brand with Changing Times Harvard Case Study Solution and HBR and HBS Case Analysis