Amar Chitra Katha: Changing the Brand with Changing Times
Subjects Covered
Marketing
by
Subhadip Roy,
YLR Moorthi
Source: Richard Ivey School of Business Foundation
14 pages.
Publication Date: Dec 19, 2012. Prod. #: W12401-PDF-ENG
Amar Chitra Katha: Changing the Brand with Changing Times Harvard Case Study Solution and HBR and HBS Case Analysis