Ambient Communication: How to Engage Consumers in Urban Touch-Points

Subjects Covered
Advertising media
Advertising strategy
Brand management
Communication strategy
Consumer behavior
Marketing strategy

by
Rossella C. Gambetti

Source: California Management Review

19 pages.
Publication Date: May 01, 2010. Prod. #: CMR457-PDF-ENG

Ambient Communication: How to Engage Consumers in Urban Touch-Points Harvard Case Study Solution and HBR and HBS Case Analysis