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American Airlines Value Pricing (A)

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Subjects Covered
Competition
Consumer marketing
Demand analysis
Market segmentation
Pricing strategy

by
Alvin J. Silk,
Steven C. Michael

Source: Harvard Business School

24 pages.
Publication Date: Aug 11, 1993. Prod. #: 594001-PDF-ENG

American Airlines’ Value Pricing (A)Harvard Case Study Solution and HBR and HBS Case Analysis

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