American Airlines Value Pricing (B)

Subjects Covered
Competition
Consumer marketing
Demand analysis
Market segmentation
Pricing strategy

by
Alvin J. Silk,
Steven C. Michael

Source: Harvard Business School

4 pages.
Publication Date: Jul 28, 1993. Prod. #: 594019-PDF-ENG

American Airlines’ Value Pricing (B) Harvard Case Study Solution and HBR and HBS Case Analysis