American Mobile Satellite Corp.

Subjects Covered
Marketing channels
Marketing implementation
Marketing organization
Marketing strategy
Product management
Sales

by
Frank V. Cespedes,
Laura Goode

Source: Harvard Business School

23 pages.
Publication Date: Nov 02, 1992. Prod. #: 593038-PDF-ENG

American Mobile Satellite Corp. Harvard Case Study Solution and HBR and HBS Case Analysis