Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (C)

Subjects Covered
Brand equity
Policy making
Social issues

by
David P. Baron,
David S. Barlow,
Ann M. Barlow,
Erin Yurday

Source: Stanford Graduate School of Business

12 pages.
Publication Date: Jun 01, 2004. Prod. #: P42C-PDF-ENG

Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (C) Harvard Case Study Solution and HBR and HBS Case Analysis