Apple Computer Inc.: Think Different Think Online Music Case Solution & Analysis

Subjects Covered
Brand equity
Consumer marketing
New product marketing
Product development

Julie Hennessy,
Andrei Najjar

Source: Kellogg School of Management

24 pages.
Publication Date: Jan 01, 2004. Prod. #: KEL065-PDF-ENG

Apple Computer, Inc.: Think Different, Think Online Music Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions