Apple Computer–John Sculley Chairman & CEO–Presentation to ISMP Participants July 6 1992 Video
Subjects Covered
Industry analysis
Strategy formulation
by
David B. Yoffie
Source: Video Supplement
Publication Date: Dec 18, 1992. Prod. #: 793507-VIN-ENG
Apple Computer–John Sculley, Chairman & CEO–Presentation to ISMP Participants, July 6, 1992, Video Harvard Case Study Solution and HBR and HBS Case Analysis