Asias World City: Hong Kongs New Identity
Subjects Covered
Brand management
Brands
Internet marketing
Market positioning
by
Julie Yu,
Marissa McCauley,
Shamza Khan
Source: University of Hong Kong
12 pages.
Publication Date: Jan 15, 2003. Prod. #: HKU243-PDF-ENG
“Asia’s World City”: Hong Kong’s New Identity Harvard Case Study Solution and HBR and HBS Case Analysis