Asias World City: Hong Kongs New Identity

Subjects Covered
Brand management
Internet marketing
Market positioning

Julie Yu,
Marissa McCauley,
Shamza Khan

Source: University of Hong Kong

12 pages.
Publication Date: Jan 15, 2003. Prod. #: HKU243-PDF-ENG

“Asia’s World City”: Hong Kong’s New Identity Harvard Case Study Solution and HBR and HBS Case Analysis