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Asias World City: Hong Kongs New Identity

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Brands
Internet marketing
Market positioning

by
Julie Yu,
Marissa McCauley,
Shamza Khan

Source: University of Hong Kong

12 pages.
Publication Date: Jan 15, 2003. Prod. #: HKU243-PDF-ENG

“Asia’s World City”: Hong Kong’s New Identity Harvard Case Study Solution and HBR and HBS Case Analysis

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