AT&T USADirect In-Language Service: India

Subjects Covered
Demand analysis
International marketing
Product development

by
John A. Quelch

Source: Harvard Business School

13 pages.
Publication Date: Dec 05, 1995. Prod. #: 596013-PDF-ENG

AT&T USADirect In-Language Service: India Harvard Case Study Solution and HBR and HBS Case Analysis