Attune Foods: Challenging the Goliaths with Authenticity

Subjects Covered
Brand management
Competitive environment
Competitive strategy
Entrepreneurship
Market positioning
Strategic positioning

by
Glenn Carroll,
Xavier Lederer

Source: Stanford Graduate School of Business

19 pages.
Publication Date: Sep 15, 2011. Prod. #: SM200-PDF-ENG

Attune Foods: Challenging the Goliaths with Authenticity Harvard Case Study Solution and HBR and HBS Case Analysis