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B2B Brand Architecture

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Business to business

by
Steve Muylle,
Niraj Dawar,
Deva Rangarajan

Source: California Management Review

14 pages.
Publication Date: Feb 01, 2012. Prod. #: CMR502-PDF-ENG

B2B Brand Architecture Harvard Case Study Solution and HBR and HBS Case Analysis

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