BabyCenter: Creating a Social Brand
Subjects Covered
Business marketing
Innovation
Internet marketing
Social media
by
Jennifer L. Aaker,
Debra Schifrin
Source: Stanford Graduate School of Business
9 pages.
Publication Date: May 22, 2012. Prod. #: M341-PDF-ENG
BabyCenter: Creating a Social Brand Harvard Case Study Solution and HBR and HBS Case Analysis