BabyCenter: Creating a Social Brand

Subjects Covered
Business marketing
Innovation
Internet marketing
Social media

by
Jennifer L. Aaker,
Debra Schifrin

Source: Stanford Graduate School of Business

9 pages.
Publication Date: May 22, 2012. Prod. #: M341-PDF-ENG

BabyCenter: Creating a Social Brand Harvard Case Study Solution and HBR and HBS Case Analysis