Banyan Tree: Sustainability of a Brand During Rapid Global Expansion Case Solution & Analysis

Subjects Covered
Branding
Business models
Financial analysis
Growth strategy
Leadership
Marketing management
Value propositions

by
Ali Farhoomand,
Pauline Ng,
Cathy Enz

Source: University of Hong Kong

39 pages.
Publication Date: Mar 25, 2008. Prod. #: HKU774-PDF-ENG

Banyan Tree: Sustainability of a Brand During Rapid Global Expansion Harvard Case Study Solution and HBR and HBS Case Analysis

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