Barcelo Hotels and Resorts (A)

Subjects Covered
Brand management
Pricing
Sales promotions

by
John T. Gourville,
Marco Bertini

Source: Harvard Business School

29 pages.
Publication Date: Feb 18, 2011. Prod. #: 511108-PDF-ENG

Barcelo Hotels and Resorts (A) Harvard Case Study Solution and HBR and HBS Case Analysis