BASF: Corporate Advertising for 1992

Subjects Covered
Advertising
Branding
International marketing
Public relations

by
Stephen A. Greyser,
Norman Klein

Source: Harvard Business School

5 pages.
Publication Date: Dec 28, 1992. Prod. #: 593021-PDF-ENG

BASF: Corporate Advertising for 1992 Harvard Case Study Solution and HBR and HBS Case Analysis