Bausch & Lomb: Regional Organization

Subjects Covered
International marketing
Marketing organization
Marketing strategy

by
John A. Quelch,
Nathalie Laidler

Source: Harvard Business School

20 pages.
Publication Date: Oct 25, 1993. Prod. #: 594056-PDF-ENG

Bausch & Lomb: Regional Organization Harvard Case Study Solution and HBR and HBS Case Analysis