Bayerische Motoren Werke AG (BMW) Case Solution & Analysis

Subjects Covered
Advertising
Marketing mix
Marketing planning
Product lines

by
Robert J. Dolan

Source: Harvard Business School

22 pages.
Publication Date: Apr 02, 1993. Prod. #: 593082-PDF-ENG

Bayerische Motoren Werke AG (BMW)Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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