Subjects Covered
Financial markets
Market segmentation
Marketing campaigns
Sales
by
John A. Quelch
Source: Video Supplement
11 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509704-VIN-ENG
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by John Quelch, Video (VHS) Harvard Case Study Solution and HBR and HBS Case Analysis
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