Subjects Covered
Financial markets
Market segmentation
Marketing campaigns
Sales
by
John A. Quelch
Source: Video Supplement
11 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509704-VIN-ENG
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by John Quelch, Video (VHS) Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by Professor John Quelch Video Supplement (DVD)
Charles Schwab & Co. Talk to Chuck Advertising Campaign Ad Clips Video
Charles Schwab & Co. Talk to Chuck Advertising Campaign Ad Clips Video Supplement (DVD)
Charles Schwab Corp.: Presentation by David Pottruck Co-CEO Video
D WAVE: AN INTERVIEW WITH SETH LLOYD PROFESSOR OF QUANTUM MECHANICAL ENGINEERING (VIDEO) VHS
5 Years On The Job: Interview with Jeffrey Immelt Chairman & CEO GE March 24 2006 Video (VHS)
F. William McNabb Chairman Vanguard Group Interviewed by Professor John Quelch April 2008 (Video) DVD
STT Aerospace: Interview with Charles Damon Chairman and CEO February 8 1999 Video
Charles Schwab & Co. Inc.: The Talk to Chuck Advertising Campaign
Retail Financial Services in 1998: Charles Schwab
