Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by Professor John Quelch Video Supplement (DVD) Case Solution & Analysis

Subjects Covered
Financial markets
Market segmentation
Marketing campaigns

John A. Quelch

Source: Video Supplement

11 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509703-VID-ENG

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch, Video Supplement (DVD) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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