Becton Dickinson & Co.: Multidivisional Marketing Programs Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
Change management
Logistics
Marketing organization
Sales
Supply chain management
Target markets

by
Frank V. Cespedes,
Laura Goode

Source: Harvard Business School

21 pages.
Publication Date: Oct 29, 1993. Prod. #: 594060-PDF-ENG

Becton Dickinson & Co.: Multidivisional Marketing Programs Harvard Case Study Solution and HBR and HBS Case Analysis