Becton Dickinson & Co.: VACUTAINER Systems Division Case Solution & Analysis

Subjects Covered
Distribution
Marketing implementation
Marketing organization
Negotiation
Pricing
Sales

by
Frank V. Cespedes,
V. Kasturi Rangan

Source: Harvard Business School

21 pages.
Publication Date: Oct 03, 1986. Prod. #: 587085-PDF-ENG

Becton Dickinson & Co.: VACUTAINER Systems Division Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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