Subjects Covered
Marketing implementation
Marketing organization
Marketing strategy
Organizational design
Product management
Sales
by
Frank V. Cespedes,
Laura Goode
Source: Harvard Business School
18 pages.
Publication Date: Dec 16, 1992. Prod. #: 593070-PDF-ENG
Becton Dickinson Division: Marketing Organization Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Becton Dickinson & Co.: Multidivisional Marketing Programs
MCI Vision (C)
MCI Vision (B)
MCI Vision (A)
Packaged Products Co.: Handy-Pak Introduction
Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed)
Becton Dickinson & Co.: VACUTAINER Systems Division
MEM Co. Inc.: English Leather
American Mobile Satellite Corp.- Dendrite International
