Becton Dickinson Division: Marketing Organization

Subjects Covered
Marketing implementation
Marketing organization
Marketing strategy
Organizational design
Product management
Sales

by
Frank V. Cespedes,
Laura Goode

Source: Harvard Business School

18 pages.
Publication Date: Dec 16, 1992. Prod. #: 593070-PDF-ENG

Becton Dickinson Division: Marketing Organization Harvard Case Study Solution and HBR and HBS Case Analysis