Ben & Jerrys: Preserving Mission & Brand Within Unilever Case Solution & Analysis

Subjects Covered
Brand management
Corporate governance
Innovation
Mergers & acquisitions
Mission statements
Morale
New product marketing
Social enterprise

by
James E. Austin,
James Quinn

Source: Harvard Business School

18 pages.
Publication Date: Dec 08, 2005. Prod. #: 306037-PDF-ENG

Ben & Jerry’s: Preserving Mission & Brand Within Unilever Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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