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Benecol Spread and Media Planning

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising strategy

by
Richard Johnson,
Robert I Carraway,
Ervin R. Shames,
Paul W. Farris

Source: Darden School of Business

21 pages.
Publication Date: Dec 03, 2010. Prod. #: UV2930-PDF-ENG

Benecol Spread and Media Planning Harvard Case Study Solution and HBR and HBS Case Analysis

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