Benecol Spread and Media Planning

Subjects Covered
Advertising strategy

by
Richard Johnson,
Robert I Carraway,
Ervin R. Shames,
Paul W. Farris

Source: Darden School of Business

21 pages.
Publication Date: Dec 03, 2010. Prod. #: UV2930-PDF-ENG

Benecol Spread and Media Planning Harvard Case Study Solution and HBR and HBS Case Analysis