Benetton (A)

Subjects Covered
International marketing
Logistics
Manufacturing
Marketing strategy
Production planning

by
James L. Heskett,
Sergio Signorelli

Source: Harvard Business School

23 pages.
Publication Date: Sep 13, 1984. Prod. #: 685014-PDF-ENG

Benetton (A) Harvard Case Study Solution and HBR and HBS Case Analysis