Benetton (B)

Subjects Covered
International marketing
Logistics
Manufacturing
Marketing strategy
Production planning

by
James L. Heskett,
Sergio Signorelli

Source: Harvard Business School

22 pages.
Publication Date: Jun 18, 1985. Prod. #: 685020-PDF-ENG

Benetton (B) Harvard Case Study Solution and HBR and HBS Case Analysis