Best Buy Co. Inc.: Customer-Centricity

Subjects Covered
Business models
Customers
Leadership
Marketing strategy
Revenues

by
Rajiv Lal,
Irina Tarsis,
Carin-Isabel Knoop

Source: Harvard Business School

29 pages.
Publication Date: Apr 18, 2006. Prod. #: 506055-PDF-ENG

Best Buy Co., Inc.: Customer-CentricityHarvard Case Study Solution and HBR and HBS Case Analysis