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Beyond Better Products: Capturing Value in Customer Interactions

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Competitive advantage
Customer relationship management
Customer service
Marketing strategy

by
Mark Vandenbosch,
Niraj Dawar

Source: MIT Sloan Management Review

10 pages.
Publication Date: Jul 01, 2002. Prod. #: SMR084-PDF-ENG

Beyond Better Products: Capturing Value in Customer Interactions Harvard Case Study Solution and HBR and HBS Case Analysis

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