BiC Pen Corp. (B)
Subjects Covered
Corporate strategy
Product lines
Strategic planning
by
C. Roland Christensen,
Elizabeth L. Rachal
Source: Harvard Business School
4 pages.
Publication Date: Apr 01, 1974. Prod. #: 374306-PDF-ENG
BiC Pen Corp. (B) Harvard Case Study Solution and HBR and HBS Case Analysis