Biocon: Interview with Dr. Kiran Mazumdar Shaw CEO Video Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
Marketing plans
Marketing strategy
New product marketing
Pricing strategy

by
Sunil Gupta

Source: Video Supplement

8 minutes.
Publication Date: Sep 01, 2009. Prod. #: 510703-VID-ENG

Biocon: Interview with Dr. Kiran Mazumdar Shaw, CEO, Video Harvard Case Study Solution and HBR and HBS Case Analysis