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Biopure Corp.

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Market segmentation
New product marketing
Pricing strategy
Product lines

by
John T. Gourville

Source: HBS Premier Case Collection

18 pages.
Publication Date: May 29, 1998. Prod. #: 598150-PDF-ENG

Biopure Corp.Harvard Case Study Solution and HBR and HBS Case Analysis

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