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Birds Eye and the U.K. Frozen Food Industry (B)

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Subjects Covered
Competition
Corporate strategy
Vertical integration

by
David J. Collis,
Robert M. Grant

Source: Harvard Business School

3 pages.
Publication Date: Feb 25, 1992. Prod. #: 792078-PDF-ENG

Birds Eye and the U.K. Frozen Food Industry (B) Harvard Case Study Solution and HBR and HBS Case Analysis

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