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Birth of the Swatch Case Solution & Analysis

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Subjects Covered
Brand management
Communication strategy
Consumer marketing
Market positioning
Product development

by
Youngme Moon

Source: HBS Premier Case Collection

15 pages.
Publication Date: Jun 08, 2004. Prod. #: 504096-PDF-ENG

Birth of the SwatchHarvard Case Study Solution and HBR and HBS Case Analysis

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Posted in Harvard Case Study Analysis Solutions